Never lose another enquiry

Most small businesses do not lose customers because their website is bad. They lose them in the gap after the enquiry - the quote request that got buried in a busy inbox, the booking question nobody replied to, the "I will call them back" that never happened. Winning the work is mostly about following up, and following up is exactly the thing there is never time for. So we built the follow-up system into your website, ready to use from day one, and put the part that matters most - simply catching every enquiry - on the free plan. Because no business should ever lose a customer over a paywall.

Every enquiry in one tidy place

Right now your enquiries probably arrive in a scatter: some by email from a contact form, some as quote requests, some as booking questions, some as messages about a particular listing, a few as missed calls you meant to note down. Spread across inboxes and scraps, they are easy to miss and impossible to keep on top of. Your CMS Pros website gathers all of them into one place - a single enquiry inbox where every message from your site lands together, in order, waiting to be dealt with. Nothing falls down the back of the sofa, because there is only one sofa.

The details already filled in

Each enquiry arrives with the useful things already captured: the customer's name and contact details, what they asked, and - crucially - a note of exactly what they were looking at when they got in touch. Which service, which listing, which page. You open an enquiry and you already know the context, so you can reply usefully instead of asking the customer to explain themselves again. That small thing - knowing what someone wanted before you call them back - is often the difference between winning the job and sounding like you were not paying attention.

Reply, add a note, set a reminder

From the enquiry itself you can do the three things follow-up actually needs. Reply, so the conversation stays attached to the record rather than lost in your personal email. Add a note - "wants it done before the wedding", "price-sensitive", "call after 6" - so the useful detail is not just in your head. And set a reminder - "call Thursday" - so the follow-up you promised yourself actually happens instead of quietly slipping. It is the discipline of a good salesperson, built into the tool so you do not have to hold it all in your memory.

Watch enquiries move from new to won

Beyond the inbox, on the paid plans, sits a simple pipeline: each enquiry has a stage, and you move it along as things progress - new, in conversation, quoted, won, or not this time. At a glance you can see what is outstanding, what needs chasing, and what has landed. It is not a sprawling sales system with a manual and a training course; it is the least complicated way to make sure nothing sits ignored and every promising enquiry gets the nudge it needs. Most small businesses never set up anything like this. Here it is already set up.

One customer, one record

Because everything is joined up, a customer is not a fresh mystery every time they appear. Their enquiry in March, their booking in April, their order in May - all sit together in one view, so you can see the whole relationship at a glance rather than piecing it together from three different places. That history is what lets you treat a returning customer like a returning customer, and it is what turns a one-off job into a regular one.

Free, because missing a customer should never be a paid feature

The enquiry inbox - catching every message from your site, with the customer's details and context, in one place - is included on the free plan. We were clear with ourselves about this: the single most important thing a small business needs from its website, after being found, is to not lose the people who get in touch. Putting that behind a paywall would be charging you to avoid the worst outcome, which is no way to treat a customer. So the inbox is free, on every CMS Pros website, always.

When you are ready: the full pipeline

The paid plans add the parts that turn catching enquiries into managing them well: the stage-by-stage pipeline, the reminders that chase your follow-ups for you, and reporting that shows you what is coming in and the value you are winning. If your business lives on leads - a trade quoting jobs, a clinic booking appointments, an agency fielding property enquiries - that reporting quietly answers the questions that actually run a business: where are my enquiries coming from, how many am I converting, and what is my follow-up worth. It is there when you need it, and off until you do.

Why follow-up is where the money is

It is worth being blunt about the economics, because they are the whole point. A website's job is to turn a searcher into an enquiry; your job is to turn that enquiry into a customer. The second step is where most small businesses leak money - not through any dramatic failure, but through slow replies, forgotten call-backs and enquiries that quietly go cold. A faster, more reliable follow-up wins work that would otherwise have gone to whoever answered first. The enquiry inbox is not a nice-to-have feature; it is the part of your website most directly connected to money in the till.

It connects to your whole site automatically

You do not have to wire anything together. Every way a customer can reach out through your site feeds the inbox by default: your contact forms, your quote-request forms, your booking questions, and the enquiry buttons on your listings and bookings. Add a new contact form to a new page and its enquiries land in the same place as everything else. The inbox is not a separate app you have to remember to check; it is simply where your website's enquiries go.

Send each enquiry to the right person

If more than one person handles enquiries, they do not all have to land on one desk. Enquiries can be routed to the right team member automatically - a listing to the agent who manages it, a service enquiry to the person who does that work - with a sensible fallback to your main contact so that nothing is ever missed just because someone is on holiday. For a small team, that is the difference between "someone will deal with it" and "the right someone dealt with it, quickly".

Your enquiries are yours

Like everything on the CMS Pros Platform, your enquiries and customer records belong to you, not to us. You can export them - every enquiry, every note - with one click, in a standard format, any time. Your customer relationships are one of your most valuable assets, and they are not something we would ever hold hostage. If you left tomorrow, you would take them with you. That is the same ownership promise that runs through the whole platform, applied to the data that matters most.

No new tool, no new login

The reason most small businesses never set up a system like this is not that the tools do not exist - it is that setting up and learning a separate system is a project nobody has time for. So this is not a separate system. The enquiry inbox lives in the same simple website admin you already use to change your prices and hours - the same place, the same plain-language design, no extra login and no manual. You did not have to build it, integrate it, or learn it. It is just there, working, from the first day your site is live.

Built for how real businesses get enquiries

The shape of the inbox fits the way small businesses actually field interest. A trade gets quote requests and needs to reply fast with a number; the inbox keeps each request with its details so the quote goes out the same day. A clinic or salon gets booking questions; the inbox holds them until they are turned into appointments. An estate agent or car dealer gets enquiries about specific listings; each one arrives tagged with the listing it came from and routed to the right person. Whatever your trade, the follow-up that wins the work is the same, and now it has a home.

What it actually saves you

Put plainly, the inbox saves you two things: lost jobs and lost time. Lost jobs, because enquiries that would otherwise have slipped through the cracks now get answered - and even a handful of recovered jobs a year dwarfs the cost of the whole website. Lost time, because you stop hunting through email threads and sticky notes to work out who asked what, and you stop carrying the low-level worry that you have forgotten to get back to someone. That worry is its own tax on a busy owner, and quietly removing it is worth more than it sounds.

Deliberately simple, on purpose

There are big, powerful customer-management systems in the world, and for a large sales team they earn their complexity. For a plumber, a salon or a two-person practice they are overkill - so much capability that nobody sets them up, and so many fields that nobody fills them in. We built the opposite: the smallest thing that reliably stops you losing enquiries. It does the handful of jobs that matter - catch, contextualise, remind, track - and deliberately leaves out the rest, because a tool you will actually use beats a powerful one you will not.

Your customers' data, handled properly

Because the inbox holds real customer information, it is built to treat that information with the care European law expects. The data is held on EU infrastructure, consent is respected, and you have the tools to export or remove a customer's records when you need to - the everyday requirements of the GDPR, handled as part of the platform rather than left as your problem. Keeping your customers' details safe and your obligations met is not an afterthought bolted onto the inbox; it is part of how it is built.

Part of one joined-up website

The enquiry inbox is not a standalone gadget - it is one piece of a website where the parts work together. The same site that is found by Google and AI brings you the enquiry; the bookings, payments and listings give customers ways to reach you; and the inbox makes sure none of that effort is wasted at the final step. It is the difference between a website that generates interest and a website that generates customers - and it is all run and maintained by us, on one platform you own.

Frequently asked questions

Is the enquiry inbox really free? Yes. Catching every enquiry from your site in one place, with the customer's details and context, is included on the free plan, on every CMS Pros website.

What do the paid plans add? The full pipeline - stages from new to won - plus follow-up reminders and reporting on where your enquiries come from and the value you are winning.

Do I need to set anything up? No. Every form, quote request, booking question and listing enquiry on your site feeds the inbox automatically. It works from day one.

Can more than one person use it? Yes. Enquiries can be routed to the right team member, with a fallback to your main contact so nothing is ever missed.

Do I own the customer data? Completely. Export every enquiry and note with one click, any time, in a standard format. Your customer records are yours to keep.

Is it a full CRM? It is deliberately simpler than a big sales system - an enquiry inbox and a straightforward pipeline that a busy owner will actually use, rather than a tool that needs a training course.

See it on a real business website

The enquiry inbox comes built into every CMS Pros website, free, from the day it goes live - there is nothing to install and nothing extra to learn. See websites for your business, or ask for a free audit of your current site and we will show you how many enquiries it is quietly letting slip.